>> Course Descriptions

Term Subject Catalog # Title Credits / Units
Summer 2019 MKT 035 Marketing Research 4 cr.
Class Session Time Syllabus
1 5-week summer Mon - Fri MKT-035-5

Description

This course provides a hands-on, practical approach to conducting work involved in the actual marketing research process. Marketing research involves designing research questions, collecting and analyzing data, with a view to making better marketing decisions. Students will develop the knowledge and skills needed to understand marketing research and create effective marketing research strategies.

Prerequisite(s)

MKT 021 and STAT 021 or equivalent marketing and statistics courses.