>> Course Descriptions

Term Subject Catalog # Title Credits / Units
Summer 2018 MKT 035 Marketing Research 4 cr.
Class Session Day Time Classroom Enroll Limit Syllabus
1 4-week summer Mon - Fri 07:00 - 09:30 RM 209-C, #1 Teaching Building 50 MKT-035-4-A
2 6-week summer Mon - Fri 07:00 - 09:30 RM 209-D, #1 Teaching Building 50 MKT-035-6-A
3 4-week summer Mon - Fri 07:00 - 09:30 RM 209-C, #1 Teaching Building 50 MKT-035-4-A
4 6-week summer Mon - Fri 07:00 - 09:30 RM 209-D, #1 Teaching Building 50 MKT-035-6-A

Description

This course provides a hands-on, practical approach to conducting work involved in the actual marketing research process. Marketing research involves designing research questions, collecting and analyzing data, with a view to making better marketing decisions. Students will develop the knowledge and skills needed to understand marketing research and create effective marketing research strategies.

Prerequisite(s)

MKT 021 and STAT 021 or equivalent marketing and statistics courses.