>> Course Descriptions

Term Subject Catalog # Title Credits / Units
Summer 2018 MKT 022 Introduction to Consumer Behavior 4 cr.
Class Session Day Time Classroom Enroll Limit Syllabus
1 4-week summer Mon - Fri 14:30 - 17:00 Bd#1 RM 225-A 50 MKT-022-4-A
2 6-week summer Mon - Fri 14:00 - 15:40 Bd#1 RM 225-B 50 MKT-022-6-A
3 4-week summer Mon - Fri 14:30 - 17:00 Bd#1 RM 225-A 50 MKT-022-4-A
4 6-week summer Mon - Fri 14:00 - 15:40 Bd#1 RM 225-B 50 MKT-022-6-A

Description

This course explores the roots of consumer behavior from a managerial perspective, drawing on the disciplines of psychology, sociology, and anthropology. It provides insights into motivation, influences, and processes affecting consumption behavior. It studies relevant behavioral science theories/frameworks and their usefulness in formulating and evaluating marketing strategies. Topics include: perception, learning, communication, cognition, memory, motivation, and attitudes of consumers.

Prerequisite(s)

None.