>> Course Descriptions

Term Subject Catalog # Title Credits / Units
Summer 2020 MKT 021 Introduction to Marketing 4 cr.
Class Session Time Syllabus
1 5-week summer Mon - Fri MKT-021-5


This course provides an introduction to marketing. Students will learn about the fundamental principles of marketing. Topics include: marketing orientation, marketing-mix, relationship marketing, service logic, customer behavior, and customer brand management. Students will develop an understanding of the marketing issues in real world situations and learn to create and implement basic marketing plans.